Visibility

Definition

Visibility shows how often AI responses in your scope mention your brand at least once. It ranges from 0 to 100 percent, where higher means your brand appears in more responses.

What it means

Visibility answers the question: "When AI answers users, how often does it explicitly mention my brand?"

A higher Visibility value means your brand is present in a larger share of tracked AI responses, which usually indicates stronger awareness and recall at the moment of recommendation.

How it is counted

The visibility score is calculated as:

Visibility score = Total Brand Mentions ÷ Answers Collected (total executions) × 100

• If a response mentions your brand at least one time, it counts as visible.

• If a response does not mention your brand at all, it counts as not visible.

• The metric shows the percentage of visible responses out of all tracked responses in scope (for example, for a given time range, category, or AI surface).

How to interpret it

Visibility always falls between 0 and 100 percent.

• 0 percent — None of the tracked responses mention your brand. You have no visibility in that slice of traffic.

• Around 50 percent — Your brand appears in roughly half of relevant responses. Users often see you, but you share space with alternatives.

• 80 percent and above — Your brand is mentioned in most responses. You are the default or preferred option in many situations.

Visibility is about presence, not quality. A response that mentions your brand only once and a response that mentions it many times both count the same.

Common reasons it changes

Visibility can go up or down when:

• AI models or prompts change, affecting which brands get mentioned. For a more detailed breakdown of movement over time, see Visibility change.

• Your product data, pricing, or availability becomes more or less competitive.

• New competitors enter, or existing ones improve their presence.

• You adjust your own content, feeds, or integrations that the AI uses.

• The mix of user queries shifts toward or away from topics where you are strong.

Tips

• Focus on reducing zero-mention scenarios first: identify segments or queries where Visibility is very low and work to get your brand mentioned at all.

• Compare Visibility across time ranges to spot the impact of model updates, content changes, or campaigns.

• Use category or topic filters to find high-intent areas where a small Visibility lift could have a big business impact.

Related pages

• Metrics overview
• Visibility change
• Share of Voice
• Position
• Citations (Frequency)