Domains
Understand which domains drive your citations, how domain-level patterns reveal influence, and how to turn them into a practical outreach plan.
What the Domains view shows
Domains groups citations by root domain so you see which publishers and platforms structurally shape your visibility in AI answers.
From the Citations page at /citations, switch to the Domain view to see a ranked list of domains that appear in your citations slice, plus drilldowns into the top URLs for each domain. For a deeper definition of citations and how they are counted, see Citations (Frequency).
You use this view to answer questions like:
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Which sites does the model rely on most for my topics?
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How concentrated is influence in a few domains versus a long tail?
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Where do competitors get systematic coverage that I do not?
How domains are ranked
The Domain view aggregates all citations to pages under the same root domain (for example, all *.nytimes.com pages roll up to nytimes.com).
The primary sort is Mentions, which maps to the frequency field: the total number of citations for that domain in the current filter slice. Higher Mentions means the model falls back to that publisher more often. Review how the Citations (Frequency) metric works in Citations (Frequency).
Columns explained
The Domains table shows one row per root domain with a small set of metrics that summarize its presence in your citations slice.
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Domain — The root domain (for example,
quora.com,reddit.com) plus a count of distinct pages cited from that domain. This tells you whether influence comes from a few hero pages or broad coverage. -
Mentions — Total number of citations to any URL under that domain (
frequency). High Mentions indicate that the model repeatedly falls back to this publisher across prompts. -
Prompts — Number of prompts where at least one citation from this domain appears. A domain with lower Mentions but high Prompts spreads its influence thinly across many queries.
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Used % — Share of all citations in the current slice that belong to this domain.
Click any row to open the domain sheet and see the individual URLs that roll up into that domain, along with their own metrics and page types.
Next steps
Turn domain-level insights into broader source strategy and concrete actions.
Understand all source types
See how Domains fits with other source lenses like URLs and Mentioned so you get a complete picture of where the model learns about your brand.
Act on source insights
Walk through practical workflows for turning source and domain data into outreach plans, content changes, and measurable improvements.
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