Main metricsMetrics Overview
Main metrics

Main metrics

Understand every metric in the AIclicks dashboard, how each number is calculated, which filters it respects, and how to interpret changes over time.

What the main metrics tell you

Main metrics in the AIclicks dashboard summarize how visible your brand is in AI answers, how you compare to competitors, and where that visibility comes from.

Use these numbers to:

  • See how often your brand appears in AI responses.

  • Understand whether you are gaining or losing ground against competitors.

  • Spot which prompts, pages, and sources are driving those results.

You do not need to know the formulas behind each metric here. If you want to go deeper on a specific metric, each one has its own page with details and examples.

Metric pages

Each main metric has its own page with a plain‑language explanation, examples, and tips on how to use it in your reporting.