Position

Definition

Average Position shows where your brand typically appears in responses, using a ranking where 1 is the very top position. Lower numbers mean your brand appears higher up.

Average Position only looks at responses where your brand is actually mentioned at least once.

What it means

Position answers the question: "When people see results that mention my brand, how high up are those mentions on average?"

• A value close to 1 means your brand usually appears at the very top.

• Higher values (for example, 5 or 10) mean your brand tends to appear further down, below other results.

If the metric is blank or not available for a period, it usually means there were no responses that mentioned your brand.

How it is counted

Position measures where your brand appears in an AI-generated answer when it gets mentioned. Position 1 means your brand was named first. Position 2 means second, and so on. If your brand was not mentioned in a response, that response is excluded from the calculation entirely.

The Average Position you see on the dashboard is calculated in two steps:

1. AIclicks averages your position across all responses for each individual prompt.

2. Next, we average those prompt-level numbers together into one final score. This means every prompt you track contributes equally to your Average Position, regardless of how many responses it generated.

The lower your Average Position, the better. A score of 1.0 means your brand consistently appears first when mentioned. A score of 3.4 means you're showing up, but further down the list.

Tips

Use these tips to get more value from Average Position:

• Watch the direction over time, not single days.
  A steady move toward 1 is a good sign; a steady move away from 1 signals that your brand is being pushed lower.

• Compare with volume metrics.
  If Average Position improves but total brand mentions drop (for example in Visibility, Share of Voice, or Citations (Frequency)), you might be appearing higher but less often. If both improve, your visibility is both higher and more frequent.

• Drill into outliers.
  If you see a sudden spike (much worse position) or drop (much better position), review recent responses to understand what changed.

• Focus on actions, not just the number.
  Use changes in Average Position as a signal to refine messaging, improve content, or address competitive pressure, rather than treating it as a score in isolation.

Related pages

• Metrics Overview
• Position Change
• Visibility
• Share of Voice