Creating prompts and prompt discovery
Build a buyer-intent prompt list in AIclicks, add prompts via suggestions, manual input, or CSV, and use discovery to expand AI visibility.
Focus prompts on buyer intent, not product features
Prompt tracking works when your prompts match what buyers actually type into AI tools, not how your brand talks about itself.
AI engines answer buyer questions. Write prompts from the buyer's point of view and in their language.
In the app, manage tracked prompts from the Prompts page and generate new ideas on Prompt Discovery.
Before you add a prompt, ask: what is a real person typing into ChatGPT when they need what we sell?
Brand-centric prompt (avoid): What are the features of Acme Travel OS?
Buyer-centric prompt (track): What is the best tool for managing hotel revenue across multiple properties?
When in doubt, pull phrases from sales calls, support tickets, or review sites, not your product messaging docs. Use AIclicks visibility metrics to validate impact over time in Visibility and related reports.
The anatomy of a good tracking prompt
Every effective tracking prompt has two parts: intent and context.
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Intent is what the user wants: a recommendation, comparison, instruction, or explanation.
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Context is the situation: industry, use case, audience, budget, location, or constraints.
Context turns a generic question into a clear buying signal and a more specific AI answer.
Intent-only vs. intent-plus-context examples
Prompts with intent and context usually outperform intent-only prompts and surface more specific competitors and citation sources.
| Intent only | Intent + context |
|---|---|
Best flight search engine | What is the best flight search engine for finding cheap last-minute tickets in Europe? |
Top hotel booking tools | Which hotel booking platform has the best cancellation flexibility for business travelers? |
Best travel expense software | What software do travel agencies use to manage multi-currency client expenses? |
As you review prompts, add a short phrase of context wherever it reflects a real buyer scenario.
Three ways to add prompts in AIclicks
Use any mix of AI-powered discovery, manual entry, and CSV uploads to build your active prompt list.
Use the dedicated Prompt Discovery page to generate prompts from your services and convert the best ones into tracked prompts. In the app, open Prompt Discovery to start.
Open Prompt Discovery
Go to Prompts in the sidebar and open the Prompt Discovery page, or go directly to Prompt Discovery. Confirm the breadcrumb shows Prompt Discovery so you know you are on the discovery view, not the main prompts list.
Configure services
Click Edit Services to choose or adjust the services that represent what you sell. AIclicks uses these services to generate clusters and suggested prompts that match real buyer questions for each service.
Review and select prompts
For each service, review the suggested prompts and select the ones that best match buyer intent and context. Focus on questions where a buyer is comparing options, asking for a recommendation, or clearly moving toward a purchase decision.
Start tracking selected prompts
When you are happy with your selections, click Save & Start Tracking. AIclicks activates the selected prompts as tracked queries and includes them in the next tracking cycle.
Each prompt you activate from Prompt Discovery consumes prompt credits from your team's remaining prompts, so prioritize the highest-intent questions first.
Add a specific prompt directly from the Prompts page when you already know the exact question you want to track. Go to the Prompts page to open your current list.
Open the Add Prompt dialog
On the Prompts page at Prompts, click Add Prompt. This opens the Add Prompt dialog with tabs for Single Prompt and Bulk Import (CSV).
Use the Single Prompt tab
Make sure the Single Prompt tab is selected. This tab is optimized for adding one prompt at a time with an optional topic.
Enter the prompt details
In the form, fill in Text with the full buyer question in natural language, and optionally use Add to Topic (Optional) to assign the prompt to a topic. Keep the text conversational and include realistic context like use case or audience.
Submit and start tracking
Click Submit to create the prompt. AIclicks adds it to your prompts list and includes it in tracking according to its status and your plan's prompt limit.
Use the Bulk Import (CSV) tab in the Add Prompt dialog to bring in multiple prompts at once, organized by topics.
Open Bulk Import (CSV)
On the Prompts page at Prompts, click Add Prompt, then switch to the Bulk Import (CSV) tab. This tab lets you upload a file with many prompts in one action.
Prepare your CSV file
Structure your CSV with one prompt per row: use the first column for the prompt text, and the second column for optional comma-separated topic names. Leave the second column blank if you do not want to assign topics for a given prompt.
Upload and review prompts
In the Bulk Import (CSV) tab, click Upload CSV File, check First row contains headers (skip it) if your file includes a header row, and use Download template file if you want a sample format. After upload, AIclicks shows how many prompts are ready to import.
Import prompts into AIclicks
When the preview looks correct, click Import X Prompts to create them. The button label updates with the exact number of prompts AIclicks will import from your file.
Use prompt discovery to find what you missed
Prompt discovery is the ongoing process of finding new buyer questions as your category, competitors, and AI answers evolve.
AIclicks surfaces discovery opportunities in three main ways:
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Citation-driven discovery – AIclicks tracks which sources AI engines cite in your category. The questions those articles answer are strong candidates for new prompts. Learn how these sources are captured in Sources Overview.
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Answer analysis – Inside each tracked prompt, you can read the full AI-generated answer and see adjacent tools, use cases, and topics that signal additional prompts.
Set a recurring time each week to review new competitor gaps and citations, then add the most relevant questions as new prompts. Use Visibility and Metrics Overview to see where these new prompts expose gaps in your AI presence.
Organize prompts with topics
Topics are the primary way AIclicks organizes prompts. Every prompt belongs to one topic.
Use topics to:
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Track AI visibility by product area or buyer segment, not just overall.
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Generate more targeted AI-suggested prompts.
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See which parts of your business win or lose visibility over time.
Good topic examples for a travel tech company:
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Flight search – prompts comparing booking engines, price alerts, and advanced search tools.
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Accommodation – prompts about hotel platforms, vacation rentals, and cancellation flexibility.
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Travel management – prompts about corporate travel programs, expense tools, and policy compliance.
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Destination research – prompts where buyers plan trips and ask for location-based recommendations.
Start with 3–5 topics that map to your main offers and audiences. You can split or refine topics later as your prompt set grows.
Decide how many prompts to track
Your AIclicks plan sets a limit on active prompts. Use that limit intentionally rather than trying to track everything at once.
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Start with 20–30 prompts across 3–5 topics. Cover core product areas, high-intent buyer questions, and critical competitor comparisons. Let them run for 2–3 weeks to establish a baseline.
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Prioritize commercial intent. Prompts like
best X for Yandcompare A vs Bdrive clearer brand mentions than broad informational questions. Track these first. -
Expand based on data. After your first month, use performance data to see which topics have gaps and where competitors outperform you. Add new prompts in those areas first.
What to do with prompts that show zero visibility
A prompt with zero visibility after a few weeks is not a failure. It is a roadmap for where you need to build AI presence.
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Do not delete the prompt. Keeping the prompt lets you track progress after you act on the insights.
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Check the Sources tab. Look at the URLs AI engines cite for that prompt. Those pages shape the current answer and show you which publications, partners, or pages you need to appear on. For a deeper view of how sources work, read Sources Overview.
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Treat high-intent zero-visibility prompts as top priorities. These prompts show strong buying intent and no current brand presence, making them prime targets for content, partnerships, and outreach. Track improvements in Visibility as your actions start to move the needle.
Zero visibility on the right prompt is one of the most actionable signals in your GEO program.
Next steps
Move from theory to practice and connect prompts with the rest of your GEO workflow:
Prompts overview
Review how prompts drive tracking cycles, metrics, and AI visibility across your account.
Query fan out
Learn how AIclicks fans out each prompt into related queries to capture more buyer conversations.
Related pages
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