Add competitors
Add direct and suggested competitors so you can track rankings and share of voice across your existing prompts.
Before you start
Competitor tracking uses your existing prompts to discover and measure competing brands.
Competitor Discovery suggests brands based on how often they appear across your prompts and how semantically similar they are to your brand.
Add competitors from suggestions
Use Competitor Discovery to quickly add the brands that already appear in your tracked prompts.
Open the Competitors tab
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Go to the Competitors section in the app.
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Open the Competitor Discovery tab.
Review suggested brands
- Scan the list of suggested brands that appear frequently.
Add suggested competitors
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Click Add next to each brand you want to track.
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Confirm the selection. The competitor moves into your active competitors list and starts being tracked across your prompts.
Add your closest direct competitors first, then brands that appear most frequently in your prompts, even if they are adjacent rather than strictly direct. This gives you a cleaner baseline for rankings and share of voice.
Add competitors with search
If a key competitor is not in the suggestions, add it manually.
Manage or remove competitors
You control which competitors affect your metrics. Remove a competitor entirely if it is no longer relevant to your market.
Changes apply to rankings and share-of-voice calculations going forward.
Next step
Focus your analysis once your core competitor set is in place.
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